Improve Search Engine Ranking

How to Improve Search Engine Ranking(1)

Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service to people who might be interested in what you have to offer. Most of the major search engines utilize an algorithm to determine where a website ranks. The search engines have set up specific criteria that a website must meet to get to the top of the list. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on the site, and the popularity of the website (link popularity/PageRank). Tailoring your website for improved search engine rankings is also known widely as search engine optimization, or SEO.

Steps

1.Research the keywords. Decide what search queries you want to show up for. Do some research on how many people are actually searching for your site. Many times it is best to consult a "natural search engine optimization" professional during this process. There are several tools available from Google, Overture, and third party software developers that can make the keyword research process easier.

2.Think outside of the box. Don't just focus on your main keywords. The first thing to realize when targeting keywords is that it is not all about ranking for the most popular keyword. The most successful search engine marketing and optimization campaigns target the most relevant keywords. For example, if you are a realtor in a particular area, don’t just optimize your site for “real estate." Optimize your site for dentist, florist, movie theaters, etc. You would be amazed how many unique visitors will come through to your site when "outside of the box" thinking occurs.

3.Focus on the end user. If you spend too much time trying to please the Search Engine Spiders, you may forget about the end user. Think about what your target market needs to accomplish their goals, and then put it on your site so that they can find it. The phrase "content is king" was born about 6 years ago, and it still holds true today. If you want to be relevant for specific keywords, than you need superior or at least highly competitive content. Write about 225-300 words of copy for each keyword and plant it on your site each day. Grow, grow, and grow. On average, one can target between 3-5 like keyword phrases per page. Make it as natural as possible and the Search Engines will reward you with a first-page ranking.

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